"That's a great deal to make one word mean," Alice said in a thoughtful tone. "When I make a word do a lot of work like that," said Humpty Dumpty, "I always pay it extra."

Saturday, 2 May 2009

connotation

A connotation is a meaning of a word or phrase that is suggested or implied, as opposed to a denotation, or literal meaning; the shade or tone of a word's meaning that the word suggests.

For example, a word such as brawny has a positive or favorable connotation; fat, however, has an unfavorable or negative connotation.

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