"That's a great deal to make one word mean," Alice said in a thoughtful tone. "When I make a word do a lot of work like that," said Humpty Dumpty, "I always pay it extra."

Saturday, 27 June 2009

Flavour of the Month


"Flavour of the Month" was an American advertising phrase that was introduced in the 1940s in an attempt to get people to vary the flavour of ice cream they ate rather than boring old vanilla.

Since then the phrase has been adopted into the language to indicate anything that has a short-lived prominence or is a current craze.

"Let us hope that blogging isn't just the flavour of the month."


  1. looks like strawberry and mango there! MMmmm slurp!

  2. And I hope that words aren't just the flavour of the month! Mmm, ice cream...